Switching On To Media Literacy

A Media Literacy Strategy for The West Midlands

The West Midlands is leading the way in development of a unfied approach to media literacy across the region. Following the launch of a national Charter for Media Literacy in late 2005 a Media Literacy Strategy for the West Midlands has been developed in collaboration with key partners.

Switching On To Media Literacy represents the common goals of organisations working in media literacy across the region. It brings together common themes and priorities which will contribute to the overall social, economic and educational prosperity of the region.

Switching On To Media Literacy covers all key sectors involved

Priority Areas for Action

The strategy seeks to outline four priority areas for action:

• information and communication
• advocacy
• support and training
• production, distribution and exhibition

Within the four areas a number of priority themes for action have been identified. We are developing an action plan based on these areas to implement the strategy. To get involved in this please visit the consultation page.

Download Switching On To Media Literacy

Click on the links below to download PDF copies of the strategy document. There are two versions available:

Switching On To Media Literacy - Full Strategy

This 14 page document includes the full strategy and details of the priority themes for action in the four key areas of the strategy.
Download File

Switching On To Media Literacy - Summary

A 4-page summary of the strategy.
Download File

Find out more

The strategy has been co authored by Lou Llewellyn, MediaNet Coordinator and Steve Chapman from Screen WM. It was developed by the West Midlands Media Literacy Task Group and has been offered out for consultation to a wide range of organisations and individuals in the region. To find out more about the strategy or how to get involved contact Lou Llewellyn.