Switching On To Media Literacy - the launch

Switching On To Media, the launch of the West Midlands Media Literacy strategy took place on 18th June 2007. The launch gave key regional stakeholders from the West Midlands the opportunity to discuss the impact Media Literacy development could have on the region - socially, culturally and economically.

The speakers and organisers from Switching On To Media Literacy L-R: Mark Reid (Bfi), Nic Millington (The Rural Media Company), Sir Digby Jones, Lou Llewellyn (MediaNet), Steve Chapman (Screen WM), Jonnie Turpie (Maverick Television/Screen WM)

Sir Digby Jones, in his keynote address at the event said "(we need to) get media literacy deep into the DNA of the education process". He also added "It must become part of every educational, social and economic strategy in our country".

Audio recordings of speeches from the event are available. Click on the links below to download MP3 files of the speeches.

Mark Reid

Sir Digby Jones

Sir Digby Jones - question and answer session

Steve Chapman

Panel Discussion - Mark Reid, Steve Chapman, Jonnie Turpie and Nic Millington with the audience

The press release from the launch is available here.